Black Friday is right around the corner, and people are looking to save big on items they have had their eyes on year round.  While most people think they are saving large amounts of money by going shopping on Black, Friday you may be better off shopping every other day.

For years people have flooded stores the Friday after Thanksgiving to get their hands on items that appear to be marked down for significantly less than their original retail price. Some stores have been caught marking up prices significantly over the retail price of an item, then when Black Friday rolls around, they drop the price just below the original retail price. These actions make shoppers feel as though they have found a deal.

An example of this would be, Amazon over the past few years shoppers have noticed a price increase on items the week of Black Friday then they drop on that following day.  One customer was looking at TV’s for his wife, and saw the price of $499 for a new TV so he decided to wait for black friday to come around to get it for her. However when he went to purchase it for her, he noticed the price had been listed as $799 and was marked down to the original price of $499.

Even with these potential fraud prices, people are still eager to get out and see what deals are available to them. “I’ve had my eye on this hunting bow for a while so I still want to see if the price will drop so I can get it.” said Andrew Garrard when asked if he was skeptical about Black Friday prices potentially being fake.  

With big time companies potentially misleading their customers with “sales,” this has not erased the urge to find deals on items that people want.