Marvel Mania
November 14, 2014
Last week at the El Capitan theatre, Marvel announced their Phase 3 of an enormous movie plan that has been in place for years. Since 2008, Marvel Studios has been producing hit after hit in the box office. Although some films have been perceived as less than perfect, almost all have brought in millions. An example of partial faltering on Marvel’s behalf is the comic-ignorant Iron Man 3; however, following the recent surprise smash Guardians of the Galaxy, a little-known comic and arguably the best Marvel flick yet, Marvel has completely set up their stance as a brand moviegoers everywhere may recognize. It seems Marvel could make their second movie about a superhero duck, and people would still crawl into theaters for their scheduled epic. Schedule is an important word when it comes to Marvel, as well as DC, as perhaps DC has stolen Marvel’s plan. Marvel has decided to layout their “Phase Three.” The first phase in this revolutionary plan was made up of the singular movies introducing characters of the main Marvel hero collaboration, The Avengers, such as Iron Man, Captain America, and Hulk. Phase one ended with The Avengers, a high-grossing film that did what none had done before: brought together heroes from various comic-adapted films into superhero mania. The second phase had standalone hero sequels, to different levels of critical acclaim. (It has not finished yet, as the final movies, Ant-Man and Avengers: Age of Ultron, the second get-together of the famous heroes, are coming to theaters soon.) As if planning the next movie was not enough, as it usually is for most movie-makers, Marvel announced nine more films that have dates that stray all the way until 2019. The films and dates are as follows:
- Captain America: Civil War – April 29th, 2016
- Doctor Strange – October 26th. 2016
- Guardians of the Galaxy 2 – April 28th, 2017
- Thor: Ragnarok – July 28th, 2017
- Black Panther – October 27th, 2017
- Avengers: The Infinity War Part I – April 27th, 2018
- Captain Marvel – July 6th, 2018
- Inhumans – October 26, 2018
- Avengers: Infinity War Part II – April 26, 2019
These movies will hopefully be as extraordinary as the filmmakers plan they will be. Fifteen years ago, comic movies were limited to a few Superman films, Batman stories of various levels of quality and a few superhero movies nobody cared about. Marvel’s lovable comic characters are getting their spotlight, and not in a cheesy way. The humor in Marvel’s movies is for all ages, especially present in Guardian’s of the Galaxy. If Marvel keeps mixing humor, action, and comic-lore in their movies for the future, a horrible sequel may never see the light of day, as most sequels of epic films never live up to expectations. With Marvel’s movies, it seems they will only get better and better. Will their magic scheme follow through? There seems to be no end of the tunnel, and that is reassured as Marvel’s plan has been working for them so far.